Sarah Brickwood

  • Sales and Revenue Training Consultant
  • Owner and director, FOH Training

Experience and Background:

Sarah is an award-winning Learning and Development professional with 20 years in the Hospitality and Leisure Industry. Having worked in a number of roles within reception, reservations and sales she moved into a national support role, providing on-the-job coaching to front office teams. This naturally led to a move into training and the start-up of a formalised programme of development for FOH teams.

She graduated from Birmingham College of Food, Tourism and Creative Studies (now University College Birmingham) and has worked for Jarvis Hotels and Corus Hotels in a variety of sales and training roles. She held a senior learning and development position at Folio Hotels.

In 2008, Sarah won Springboard Young Peoples Award for Excellence for the Reception School Programme that she designed and delivered to promote hospitality as a career choice for school leavers.
Specialising in reception, front of house and sales training, Sarah set up her own training business in 2008. The company works with many independent hotel and spa businesses and a number of hotel chains.

Sarah also works as a part- time tutor at a London college and project manages a community learning programme helping the unemployed back to work by gaining positions within the industry.

In 2014 Sarah was awarded full membership status (MIH) by The Institute of Hospitality (IOH) due to the qualifications and experience she has gained within the industry.

“I am passionate about helping hospitality businesses recruit and develop their team. The best part of my job is spending time with a person, a team or a business and seeing the difference it makes once they have built the skills and confidence to deliver."

Judith Sparrow

  • Copyediting, Proofreading and Mystery Shopping Consultant

Experience and Background:

With a background in finance and administration, Judith spent 12 years in the hospitality industry as manager of a community and conference centre in the Yorkshire Dales prior to joining FOH Training.

Judith provides a copyediting service for hotels creating text for websites and proofreading menus and other literature.

With her marketing skills she has worked on a freelance basis writing press releases, designing brochures and co-editing a Souvenir Programme for a major annual event. Judith submits articles to the local press and writes book reviews for a quarterly magazine.

“I enjoy meeting customers and ensuring that they receive a personal and friendly service. Attention to detail whether tailoring services for individual service users or editing and polishing promotional material gives me immense satisfaction.”

 

Nat Haynes

  • Marketing, Social Media and Mystery Shopping Consultant

Experience and Background:

Natalie has over 15 years in hospitality and marketing industries. After graduating with honours in French and Geography, her hospitality career began in the Ritz-Carlton London International Sales Office with group and incentive sales, and she then went on to gain experience in specialist hospitality recruitment.

Natalie developed her marketing skills working within inward investment for local government where she led marketing and promotions within the Economy and Culture department, and was responsible for both online and offline campaigns.

More recently Natalie has worked on a freelance basis, managing online marketing campaigns for leading luxury hotels and resorts throughout the USA, Europe, Middle East and Far-East, and also within the UK. Natalie has successfully introduced an online audience to her hotel clients by managing online marketing campaigns, driven through websites and blogs and supported by multiple social media channels.

Natalie also provides a mystery shopper calling service to hotel clients which can feed into their training plans.

"I love that social media and digital marketing is such a fast-paced world which can reap instantaneous results. Hitting the right message at the right time can immediately expand your online audience and improve your brand awareness and your bookings! The best part for me is seeing how an online campaign can expand a client's online profile with almost instant results."

 

Jo Woods

  • Meetings and Events Revenue Management Consultant

Experience and Background:

Jo has over 25 years' experience in the hotel industry, covering all aspects of Front of House, Meetings & Events Sales and Revenue Management. She has held senior revenue and sales roles within Metropole Hotels, Jarvis Hotels and Corus Hotels.

More recently, she has been involved in national training and consultancy roles, designing and delivering bespoke training and support programmes to a number of UK hotel groups as well as independent businesses.

Jo's approach to her work is fun and interactive, and is completely focused on coaching and developing both individuals and teams to manage their business more profitably.

"I have been practising M&E revenue management for nearly 20 years and I just love it! Specialising in applying revenue management principles and procedures to Meetings & Events in a simple, yet effective way is key."

 

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